Our Journey

The owners of Naturally Love Hue are Aretha and Raven, a mother and daughter who believes beauty brands should put their customer’s health first while delivering the best beauty products. They’re serial entrepreneurs and real estate
investors who built successful brands over the years.

They both experienced their own hair horror stories over the years; from hair loss due to the harsh chemicals in lye perms to applying a product that locked up our hair so bad it had to be cut off.

They’ve spent years searching, testing, developing and retesting the right products that would be safe and healthy for everyone’s hair, no matter what stage of life you were in.

Their products contain blends of herbs, vitamins and minerals to aid in supporting healthy hair, skin, nails and immune

If you have loose curls or tightly coiled hair; this is a brand developed with love for all hues.

Our Mission: To always be a beauty brand that puts health, quality and community first.

Our Values

  • Health

    Naturally Love Hue believes that true beauty comes from a healthy body, mind and spirit. That’s why we prioritize the health and well-being of our customers and our community

  • Quality

    Naturally Love Hue is committed to providing high quality products and services that meet and exceed customer expectations

  • Community

    Naturally Love Hue values building a community who can share their experiences and support each other in their hair care journey.

  • Authenticity

    Naturally Love Hue recognizes the unique beauty and individuality of woman of all hues and aims to celebrate and promote that authenticity.