Privacy policy

Last updated: October 20, 2025

Welcome to Naturally Love Hue (“we”, “us”, or “our”). We operate this website and store to provide you with a curated shopping experience within the United States.

This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, make a purchase, or otherwise interact with our Services.

By using our website, you agree to the collection and use of your information in accordance with this Privacy Policy.

1. Information We Collect

We collect the following categories of personal information:

Contact Information: Name, billing/shipping address, email, and phone number.
Payment Information: Credit/debit card details and related payment confirmation (processed securely by Shopify).
Account Information: Username, password, and preferences if you create an account.
Order & Transaction Data: Details of products viewed, added to cart, purchased, returned, or exchanged.
Device & Usage Information: IP address, browser type, and usage data collected automatically through cookies or similar technologies.
Communications: Information you share when contacting customer support.

2. How We Use Your Information

We use your personal information to:

Process and fulfill your orders, returns, and exchanges.
Provide, personalize, and improve our Services.
Communicate with you about your account, purchases, or inquiries.
Send marketing emails or promotional offers (you can opt out anytime).
Prevent fraud and maintain the security of our website.
Comply with applicable U.S. laws and regulations.

We do not sell personal information as defined under the California Consumer Privacy Act (CCPA).

3. Sharing Your Information

We share information only with trusted third parties that help us operate our business, including:

Shopify – our e-commerce platform and payment processor. Shopify acts as our service provider.
Shipping partners – to deliver your orders.
Marketing and analytics providers – to improve website performance and offer relevant promotions.
Law enforcement or regulators – when required by law.

These third parties are bound by confidentiality agreements and may not use your information for their own purposes.

4. Cookies and Tracking

We use cookies and similar technologies to:

Remember your preferences and items in your cart.
Measure site traffic and performance.
Show personalized ads (if you consent).

You can manage or disable cookies through your browser settings. Learn more at www.allaboutcookies.org.

5. Data Retention

We retain personal information only as long as necessary to:

Complete transactions and fulfill legal obligations.
Maintain your account.
Resolve disputes and prevent fraud.

When no longer needed, your information is securely deleted.

6. Your Privacy Rights (California Residents)

If you reside in California, you have the following rights under the California Consumer Privacy Act (CCPA/CPRA):

Right to Know what personal information we collect and how we use it.
Right to Delete your personal information.
Right to Correct inaccurate information.
Right to Opt-Out of the sale or sharing of your personal data.
Right to Non-Discrimination for exercising your rights.

To exercise your rights, please contact us using the details below or visit:
👉Do Not Sell or Share My Personal Information

We will verify your request before taking action, as required by law.

7. Children’s Privacy

Our Services are intended for individuals aged 13 and older. We do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected such data, we will delete it immediately.

8. Security of Your Information

We use secure server technology (SSL) and follow industry standards to protect your data during transmission and storage. However, no system is 100% secure, and we cannot guarantee absolute security.